Mild Universe

San Francisco's own "disco jazz-pop" sweethearts, Mild Universe, commission a logo design

Graphic + Print Design

As both a friend and fan of Mild Universe, I wanted to design a logo that would act as a visual metaphor for their music, and make people say, "Cool pin! What's Mild Universe?"

Mild Universe logo in the 'Space Candy' colorway
Mild Universe logo in the '70's Dinnerware' colorway
Mild Universe logo in the 'Sour Rainbow' colorway

After letting my mind marinate in Mild Universe's upbeat, intoxicating music, I began to do some research. I arrived on a design style reminiscent of 70's comix lettering. Once I had received feedback from for first set of sketches, we moved forward with this playful wrap-around lettering.

Sketch of the Mild Universe logo
Artboard featuring all iterations of the Mild Universe logo

I tested out a number of bright, colorful palettes that complimented the retro 70's style lettering. Two of these colorways were chosen to be made into enamel pins.

Enamel pins featuring the Mild Universe logo design in both 'Space Candy' and '70's Dinnerware' colorways

Mild Universe placed the freshly made pins up for sale at their next show, where I had a chance to see their fans interacting with the design that had only existed on a screen a few days prior. Creating artwork for enamel pins has been a goal of mine for a long while, and this project made it into a reality.

Animation featuring four different Mild Universe logo colorways