BAM Software & Services
Website redesign and marketing deliverables for online gaming company in intensely competitive industry
Graphic and Web Design
BAM Software provided me with my first full-time graphic & web design position. I spent two years working closely with their marketing and dev teams designing landing pages, ads suites, print materials and email templates that boosted signups and user engagement.
While graphic design made up about half of my responsibilities at BAM, web design and user interaction design comprised the rest. Here's an example of a signup flow I constructed as an update to the BetAmerica iPhone App. I researched benchmarks and designed a signup process that would be most efficient for the target BetAmerica audience..
One major undertaking at BAM was the redesign of the BetAmerica website. I collaborated with an art director and front-end developer while creating webpage mockups in Sketch. My knowledge of the Bootstrap framework aided me throughout the process, allowing me to quickly code, test and implement responsive layouts that would adapt to any screen size.
I had a chance to experiment with CSS3 animations while building an interactive online shop where users redeemed points for various prizes. The layout utilized Bootstrap, CSS3 and integrated branded Google Forms for order submissions.
Hover over the mug image to see the interactive animation I created for each item.
When I started at BetAmerica, their customers were receiving clunky emails that looked terrible on mobile devices. I spent some time researching a better solution and eventually found Foundation for Email, a responsive email framework that allows emails to scale perfectly on any screen. I quickly learned how to use the framework and designed a sleek html email template that anyone on the marketing team could use, whether they knew how to code or not. From that moment on, BetAmerica customers began receiving lightweight emails that look incredible on any screen, increasing user engagement and making us stand out above the competitors.
Built on the Bootstrap framework, the BetAmerica website adapts to any screen size and still looks amazing. See the website in action here.
