Chemster needed a striking, flexible brand identity that would scale. I presented three directions to stakeholders, then developed brand guidelines based on their identity.
While working at SevenDesign, I collaborated closely with Chemster's stakeholders to design their logo. Through our discussions, we identified three core pillars that Chemster wanted to embody: trust, strength, and knowledge. After creating numerous sketches and iterations, I developed three concepts that captured these values. Ultimately, Chemster's stakeholders chose a vibrant and refined logo that combined sturdy design with a powerful visual impact.
Once we finalized the brand identity, I proceeded to create comprehensive brand guidelines to solidify Chemster's visual language. I developed mockups for various applications, from business cards to billboards, ensuring the guidelines were robust and flexible to meet any future needs.
